PRIVACY POLICY
This Privacy Statement was published June 20th, 2018.
At Smartstrong we are committed to protect and respect your privacy in compliance with EU- General Data Protection Regulation (GDPR). This privacy statement explains when and why we collect personal information and how we use it. This Privacy Statement applies to the use of our products and to our sales, marketing and customer contract fulfilment activities.
Who are we?
Smartstrong develops, and delivers, educational content to support our customers back health, and improve movement. Our company has headquarters located in the United Kingdom and The Netherlands. The headquarters’ registered office address is 15 Sebright Avenue, Worcester.
Smartstrong is the data controller and our Data Protection Officer can be contacted by email: info@smartstrong.co.uk.
When do we collect personal data about you?
When you are using our products.
When you interact with us in person, through correspondence, by phone, by social media, or through our websites.
When we collect personal information from other legitimate sources such as social networks or landing pages where you agree to provide your email address in return for free, valuable content.
We only use this data if you have given your consent to share your personal data with us. We may collect personal data if it is considered to be of legitimate interest, and if this interest is not overridden by your privacy interests.
Why do we collect and use personal data?
- We collect and use personal data mainly to perform direct sales, direct marketing and customer service.
- We also collect data about suppliers, partners and persons seeking a job or working in our company.
- We may use your information for the following purposes:
- Send you marketing communications which you have requested. These may include information about our products and services, events, activities, and promotions of our associated partners’ products and services. This communication is subscription based and requires your consent.
- Send you information about the products and services that you have purchased from us.
- Perform direct sales activities in cases where legitimate and mutual interest is established.
- Provide you content and venue details on a webinar or event you signed up for.
- Reply to a ‘Contact me’ or other web form you may have completed on one of our websites (e.g. to download a whitepaper).
- Follow up on incoming requests (customer support, emails, chats, or phone calls).
- Provide you with access and services related to a Free Trial or online courses.
- Notify you about any disruptions to our services (system messages).
- Contact you to conduct surveys about your opinion on our products and services.
- Process a job application.
Our legal basis for collecting personal data
Collecting personal data based on consents
The collection of personal data based on consent from the data subject will be done by using “Opt-In Forms” that will store documentation related to the consent given by the individual. Individual consents will always be stored and documented in our systems and never shared with third parties.
Collecting personal data based on contracts
We use personal information for fulfilling our obligations related to contracts and agreements with customers, partners and suppliers.
Collecting personal data based on legitimate interest
We may use personal data if it is considered to be of legitimate interest, and if the privacy interests of the data subjects do not override this interest. Normally, to establish the legal basis for data collection, an assessment has been made during which a mutual interest between Smartstrong and the individual person has been identified. This legal basis is primarily related to our sales and marketing purposes. We will always inform individuals about their privacy rights and the purpose for collecting personal data.
What type of personal data is collected?
We collect names and email addresses, as well as your company’s name and contact information on some occasions but this is always clearly requested when we offer webinars, white papers and other content. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, documents, and emails. From our websites we may collect IP-address and actions taken on the site.
If you upload photos or videos, add posts or comments, etc. on our website or social media accounts, the information can be read by anyone with access to the Community site and used for purposes over which Smartstrong, or you, have no control. Therefore, Smartstrong is not responsible for any information you submit to Community websites or social media accounts.
If you apply for a job at Smartstrong, we collect the data you provide during the application process.
Smartstrong does not collect or process any special categories of personal data, such as public unique identifiers or sensitive personal data.
How long do we keep your personal data?
We store personal data for as long as we find it necessary to fulfill the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems, to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes but there is always the option for you to un-subscribe from email messaging.
This means that we may retain your personal data for a reasonable period of time after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it in a secure manner. We may process data for statistical purposes, but in such cases, data will be anonymized.
Your rights to your personal data
You have the following rights with respect to your personal data:
The right to request a copy of your personal data that Smartstrong holds about you. The right to request that Smartstrong corrects your personal data if inaccurate or out of date. If you are a customer or partner and you have registered a profile on our Community website, you may update your user profile by logging into Community and changing it. The right to request that your personal data is deleted when it is no longer necessary for Smartstrong to retain such data. The right to withdraw any consent to personal data processing at any time. For example, your consent to receive e-marketing communications: If you want to withdraw your consent to e-marketing, please make use of the link to manage your subscriptions included in our communication, or email us. Please note that you may still receive system messages and administrative communications from SuperOffice, such as order confirmations, system messages and notifications about your account activities. The right to request that Smartstrong provides you with your personal data and, if possible, to pass on this information directly (in a portable format) to another data controller when the processing is based on consent or contract. The right to request a restriction on further data processing, in case there is a dispute in relation to the accuracy or processing of your personal data. The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing. Any query about your Privacy Rights should be sent to info@smartstrong.co.uk
The use of cookies and beacons
We use cookies and web beacons (‘Website Navigational Information’) to collect information as you navigate the company’s websites. Website Navigational Information includes standard information from your web browser, such as browser type and browser language; your Internet Protocol (“IP”) address; and the actions you take on the company’s websites, such as the web pages viewed and the links clicked.
This information is used to make websites work more efficiently, as well as to provide business and marketing information to the owners of the site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use a website. Cookies and similar technologies help us tailor our website to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.
Do we share your data with anyone?
We do not share, sell, rent, or trade your information with any third parties without your consent, except from what is described below:
If required by law:
We will disclose your personal information if required by law or if we, as a company, reasonably believe that disclosure is necessary to protect our company’s rights and/or to comply with a judicial proceeding, court order or legal process. However, we will do what we can to ensure that your privacy rights continue to be protected.
Prove It To Me Use of sub-contractors (processors and sub-processors)
We may use sub-contractors to process personal data on our behalf, we are responsible for making sure they commit themselves to adhere to this Privacy Policy and applicable data protection legislation by signing a Data Processing Agreement.
If the sub-contractor processes Personal Data outside the EU/EEA area, such processing must be in accordance with the EU Privacy Shield Framework, EU Standard Contractual Clauses for transfer to third countries, or another specifically stated lawful basis for the transfer of personal data to a third country.
Changes to this Privacy Statement
Smartstrong reserves the right to amend this Privacy Statement at any time. The applicable version will always be found on our sign-up pages or websites. We encourage you to check this Privacy Statement occasionally to ensure that you are happy with any changes.
If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our websites prior to the change taking effect.
Your right to complain with a supervisory authority
If you are unhappy with the way in which your personal data has been processed, you may, in the first instance, contact info@smartstrong.co.uk